LEXAI PRIVACY POLICY

www.lexai-consulting.com
Effective Date: January 2026
Data Controller: MAYA International (operates this website on behalf of LEXAI)

Introducción

This Privacy Policy explains how personal data is processed in connection with the operation of www.lexai-consulting.com by MAYA International.

Scope of this Privacy Policy

This policy covers data processing activities related to this website, including:

Visitor data collected via cookies and analytics
Contact forms and inquiry submissions
Newsletter subscriptions
Marketing communications
Demo and trial requests

What this Privacy Policy does not cover

This policy does not cover data processing within the LEXAI Platform itself (the software service).

Platform data processing is governed by LEX AI GmbH
Subscription and payment data is governed by LEX AI GmbH
Platform usage data is governed by LEX AI GmbH and its Data Processing Agreement

Once you become a customer of the LEXAI Platform, your data processing is governed by LEX AI GmbH’s Privacy Policy and Data Processing Agreement.

Data Controller distinction

For this website (www.lexai-consulting.com): MAYA International is the Data Controller.
For the LEXAI Platform (software service): LEX AI GmbH is the Data Controller.

Effective Date: January 2026

Persona responsable

MAYA International
Rue Charles Martel 8
B-1000 Brussels — Belgium
VAT: BE1028.805.952

MAYA International operates this website on behalf of LEXAI.

For any request related to data protection, contact: privacy@lexai-consulting.com

Resumen de las operaciones de tratamiento

This section summarizes the types of data processed through this website and the purposes of processing.

Types of Data We Collect

1) Website Usage Data

IP address (anonymized)
Browser type and version
Operating system
Pages visited and time spent
Referral source
Device information

2) Contact and Inquiry Data

Name and title
Email address
Company name and industry
Phone number (if provided)
Message content
Demo/trial preferences

3) Marketing Communication Data

Newsletter subscription preferences
Email engagement metrics (open rates, click rates)
Content download history

Finalidad del tratamiento

Website operation, analytics, and optimization
Security and fraud prevention
Handling inquiries, demo requests, and trial requests
Newsletter delivery and marketing communications (where permitted)
Lead management and business development

Bases jurídicas pertinentes

We process personal data on this website based on the legal grounds under GDPR (Regulation 2016/679) described below.

Consent (Art. 6(1)(a) GDPR)

Newsletter subscriptions
Marketing cookies (non-essential)
Marketing communications where consent is required

Legitimate Interest (Art. 6(1)(f) GDPR)

Website analytics and optimization
Security and fraud prevention
Improving user experience

Contract Performance / Pre-contractual steps (Art. 6(1)(b) GDPR)

Processing demo and trial requests
Responding to inquiries

Cumplimiento de la Ley AI UE

This website may use AI-powered features in limited contexts, subject to the EU AI Act (Regulation 2024/1689).

AI Systems Deployed on This Website

Google Analytics with machine learning predictions (behavioral analytics)
Automated chatbots or contact assistance (if deployed)
Content recommendation algorithms (website personalization)

AI Act Classification and Transparency (Article 52)

Pursuant to Article 52 of the EU AI Act, MAYA International informs you that:

AI systems on this website are classified as limited-risk systems (transparency obligations)
You have the right to be informed when interacting with AI systems
No high-risk AI systems (Annex III) are deployed on this website
No prohibited AI systems (Article 5) are used
AI usage is limited to analytics, user experience optimization, and visitor assistance

Your Rights Regarding AI Systems

You may request information about AI systems processing your data
You may object to AI-based profiling or automated decision-making
You can disable AI-powered features through cookie settings or browser preferences

For AI systems within the LEXAI Platform itself (software service), please refer to LEX AI GmbH’s platform documentation, terms, and data processing agreement.

Medidas de seguridad

We implement appropriate technical and organizational measures to protect your personal data, including:

SSL/TLS encryption for data transmission (HTTPS)
Secure hosting infrastructure (10web.io with enterprise-grade security)
Access controls and authentication for administrative systems
Regular security assessments and vulnerability scanning
Data minimization principles (collecting only necessary data)
Staff training on data protection and security best practices

Transferencia de datos personales

Transfer to LEX AI GmbH

When you submit an inquiry, demo request, or trial registration through this website, your contact information may be transferred to LEX AI GmbH (Winterhuder Weg 29, 22085 Hamburg, Germany, VAT: DE344178544) to process your subscription request and provide platform access.

Base jurídica: Legitimate interest (Art. 6(1)(f) GDPR) for business development and contract performance, or your consent where required.

Tratamiento de datos en terceros países

Some of our third-party service providers are located in the United States (e.g., Freshworks CRM, 10web.io). Where data is transferred to the US or other third countries, transfers are protected by appropriate safeguards, such as:

EU Standard Contractual Clauses (SCCs) under GDPR Article 46
Adequacy decisions where applicable (e.g., EU–US Data Privacy Framework)
Other safeguards required by applicable data protection laws

International Data Protection Compliance

In addition to GDPR, MAYA International aims to comply with applicable international data protection regulations where we have users, including:

United States (California): CCPA / CPRA
Brazil: LGPD
China: PIPL
India: Digital Personal Data Protection Act (DPDPA) 2023
United Arab Emirates: Federal Decree-Law No. 45 of 2021
Canada: PIPEDA

To exercise jurisdiction-specific rights or for more information, contact: privacy@lexai-consulting.com

Supresión de datos

We retain personal data only as long as necessary for the purposes described in this Privacy Policy, or as required by law.

Data Retention Periods

Contact form data: 3 years from submission (follow-up and business development)
Newsletter subscriptions: until unsubscribe or withdrawal of consent
Website analytics data: 26 months (Google Analytics default)
Cookies: up to 2 years depending on type
CRM data (Freshworks): 5 years from last interaction or until deletion is requested

Uso de cookies

We use cookies and similar tracking technologies to improve your experience on our website. You can control cookie preferences through your browser settings or our cookie consent banner.

Types of Cookies We Use

Essential cookies: required for website functionality (session management, security)
Analytics cookies: help us understand website usage (Google Analytics)
Marketing cookies: used for personalized content and marketing preferences

Servicios a empresas

We process data submitted through this website to manage inquiries, demo/trial requests, newsletters, and marketing communications.

Demo and Trial Requests

When you request a demo or trial through this website, we process your contact and inquiry data to respond and to enable the next steps with LEXAI (including transfer to LEX AI GmbH where applicable).

Marketing Communications

Where permitted, we may send you communications related to our services, newsletter content, or product updates. You can opt out at any time.

Procedimientos de pago

This website does not process subscription payments for the LEXAI Platform. Subscription and payment data are governed by LEX AI GmbH under the platform terms and related data processing documentation.

Provisión de la oferta en línea y alojamiento web

Website Hosting

Service: 10web.io (website builder and hosting)
Provider: 10Web LLC, 340 S Lemon Ave #1085, Walnut, CA 91789, USA
Data processed: website files, visitor logs, technical data
Privacy policy: https://10web.io/privacy-policy/

Notas especiales sobre las aplicaciones (Apps)

This section is not applicable to www.lexai-consulting.com. For data processing within the LEXAI Platform (software service), please refer to LEX AI GmbH’s platform Privacy Policy and Data Processing Agreement.

Compra de aplicaciones a través de App Stores

This section is not applicable to www.lexai-consulting.com. If you access LEXAI via an app store or dedicated application, the applicable terms and privacy notices will be provided by the relevant platform and by LEX AI GmbH.

Registro, inicio de sesión y cuenta de usuario

This website does not provide user accounts for platform access. For LEXAI Platform registration and accounts, please refer to LEX AI GmbH’s documentation.

Funciones comunitarias

This website does not offer community features. If community features exist within the LEXAI Platform, they are governed by LEX AI GmbH.

Blogs y medios de publicación

If this website publishes articles or media, processing is limited to what is necessary for delivery and security. Where third-party services are used, they are listed below in the relevant sections.

Gestión de contactos y consultas

When you contact us through this website (e.g., contact form, email), we process your data to handle your inquiry and follow up.

CRM and Marketing

Service: Freshworks CRM
Provider: Freshworks Inc., 2950 S Delaware St Suite 201, San Mateo, CA 94403, USA
Data processed: contact information, inquiry history, email engagement, lead management data
Privacy policy: https://www.freshworks.com/privacy/

Análisis, supervisión y optimización web

We use analytics to understand how visitors use this website and to improve performance and user experience.

Analytics

Service: Google Analytics
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Data processed: website usage patterns, anonymized visitor data, machine learning predictions
Privacy policy: https://policies.google.com/privacy

Marketing en línea

We may process personal data for online marketing purposes, including measuring effectiveness and personalizing content where permitted.

Plugins y funciones integradas, así como contenidos

We may integrate functional or content elements from third-party providers (e.g., analytics, social plugins). These providers may process technical data (such as IP address, device data) necessary to deliver the content.

Third-Party Tools Listed in This Policy

10web.io (hosting)
Google Analytics (analytics)
Freshworks CRM (CRM and marketing)
LinkedIn Plugins (social)

Modificación y actualización de la política de privacidad

We may update this Privacy Policy from time to time to reflect changes in our processing activities, legal requirements, or website features. The effective date at the top of this document indicates the latest version.

Derechos de los interesados

You have rights regarding your personal data under GDPR and applicable international data protection laws, including:

Right of Access (GDPR Art. 15): request a copy of your personal data
Right to Rectification (GDPR Art. 16): correct inaccurate or incomplete data
Right to Erasure (GDPR Art. 17): request deletion of your data
Right to Restriction (GDPR Art. 18): limit how we process your data
Right to Data Portability (GDPR Art. 20): receive your data in a structured, machine-readable format
Right to Object (GDPR Art. 21): object to processing based on legitimate interest or for direct marketing
Right to Withdraw Consent (GDPR Art. 7(3)): withdraw consent at any time
Right to Lodge a Complaint (GDPR Art. 77): file a complaint with your national data protection authority

To exercise your rights, contact: privacy@lexai-consulting.com

Governing Law and Jurisdiction

This Privacy Policy is governed by Belgian law. Any disputes related to this Privacy Policy or data processing by MAYA International shall be subject to the exclusive jurisdiction of the courts of Brussels, Belgium.

For matters related to the LEXAI Platform service, please refer to LEX AI GmbH’s Terms of Use (governed by German law, Hamburg courts).

Definiciones de términos

Datos personales: any information relating to an identified or identifiable natural person.
Procesando: any operation performed on personal data (e.g., collection, storage, use, transfer, deletion).
Controlador: the entity that determines the purposes and means of processing personal data.
Cookies: small text files or similar technologies stored on your device to support website functionality and analytics.

Contact Information

MAYA International
Rue Charles Martel 8, B-1000 Brussels, Belgium
VAT: BE1028.805.952
Email: privacy@lexai-consulting.com

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